Bachelor of Science in Business Administration major in Marketing Management (BSBA-MM)

This program develops students' ability to analyze market trends, develop effective marketing strategies, and manage marketing campaigns across various platforms, essential for modern business success.

What You Will Learn

  • Market research and consumer behavior analysis.
  • Branding and Integrated Marketing Communications (IMC).
  • Sales management and distribution channel strategies.
  • Digital marketing and social media analytics.

Career Opportunities

Marketing Manager, Brand Analyst, Digital Marketer, Sales Manager, Advertising Executive.

Program At a Glance